Representasi Persuasi Pelestarian Lingkungan Dalam Lirik Lagu Nyawa dan Harapan Oleh Raisa
Keywords:
Enviromental Conservation, Musical Persuasion, Song Lyrics, Nature, Overt Campaigns, Nyawa dan Harapan” (Life and Hope)Abstract
This article aims to describe the persuasion message of environmental conservation through the
lyrics in Raisa's song "Nyawa dan Harapan". Music as one of the art means of conveying messages
has the opportunity for music activists to persuade listeners through beautiful melodies and
harmonies. This research uses a qualitative approach that details semiotic analysis as an effort to
analyze the data. Semiotic analysis is one of the linguistic sciences to get the meaning of signs or
things hidden behind a sign. Semiotics includes the analysis of language, images, gestures, or other
objects, to communicate the message of a concept. The semiotic analysis used in this research is
the theoretical perspective by Roland Barthes which analyzes the meaning of signs through the
meaning system, denotative, connotative, and meta-language. The subject studied is the song
"Nyawa dan Harapan" by Raisa. The object of research is the meaning that discusses the
persuasion of environmental conservation. The results of the analysis show that the lyrics of the
song "Nyawa dan Harapan" carefully build messages related to environmental conservation
through the use of language both metaphorical, imaginative, and emotive. The song "Nyawa dan
Harapan" by Raisa describes the beauty of nature, threats to the environment, and calls to action
in lyrics that inspire, motivate, and touch the hearts of listeners. The song is accompanied by music
that plays an important role in human life, not only as entertainment but also as a diverse means
of communication. In the midst of environmental destruction, Raisa's lyrics "Water is rarer than
tears" illustrate the importance of maintaining a balance between the needs of nature and humans
and our role in preserving the planet. an art form that also reflects emotion, identity, and a call to
action to protect the universe we live in. In the end, it can be concluded that the call to preserve
the environment can not only be done with an explicit campaign, but also through implicit messages
such as through a song. People are expected to understand the implied message of the song so that
it makes them more concerned about the environment in which they live.
