Persepsi Eksploitasi Perempuan di Mall Surabaya Studi Pada Sales Promotion Girl

Abstract

In general, women must receive education in order to produce superior human resources.
However, things are different nowadays. Many women do not get a proper education due to poor
economic factors. Some of them choose not to continue to a higher level of education because they
are tempted by the salary to meet their living needs. Working as a Sales Promotion Girl (SPG) is
a shortcut they take. Many cases of exploitation occurred in these promotional activities. This
activity is still widely carried out in big cities, because a Sales Promotion Girl (SPG) is able to
boost the sales targets set by the company. The societal stigma seems to give social sanctions to an
SPG by considering them trivial. In fact, it is not uncommon for people around to make bad
assumptions about work as a Sales Promotion Girl (SPG). However, if you analyze it more deeply,
not all SPGs have the same image as other people say. Because each individual has their own
perspective. This research aims to change people's views about the work of an SPG, exploring
what factors influence them to do this work and what forms of exploitation are carried out by
perpetrators against victims through the SPG's perspective. This research method uses the
phenomenological method, by studying how individuals subjectively experience experiences.
Primary data was obtained through interviews using a qualitative approach. The research results
show that many SPGs are negatively impacted by the exploitation that occurs.