The Impact of IoT (Internet of Things) on Green Operations and Digitalization as a Business Strategy for Two Hotels in Palangkaraya
Abstract
The integration of Internet of Things (IoT) technology and green principles offers promising prospects for the tourism industry in terms of improving destination quality and operational efficiency. IoT provides innovative solutions in tourism management, including the application of digital technology in the hospitality sector. Through a network of interconnected sensors and communication systems, IoT enables comprehensive data collection, real-time monitoring, and management of various operational aspects. Modern hotels are increasingly adopting digital solutions thanks to technological advancements to enhance their operational efficiency. Through case study analysis of several hotels to assess the use of digital-based management systems, the integration of online reservation platforms, and the use of technology across various operational areas of the hotel, it is evident that digital transformation can significantly enhance productivity, guest services, and customer satisfaction. This research also examines findings related to the impact of employee behavior on consumer service performance. Effective hotel operations require data privacy and security guarantees, resolution of technology compatibility issues, and substantial investments supported by environmentally conscious management (green operations). The implementation of green operations has proven to have a significant and positive impact on environmental performance. The study concludes that the full implementation of internal green management acts as a mediator between stakeholder pressure and environmental performance outcomes. Although the integration of IoT and green effects faces challenges, their potential benefits in developing Palangka Raya City as a tourist destination make it a highly promising strategy for future progress.
References
Aditsan, A., Wiediartini, W., Rachmadita, R. N., Erawati, I., Budiawati, R., Utari, D. A., & Ardliyana, T. (2024). Pengenalan Sistem IoT pada Pemanfaatan Kebutuhan Sehari-Hari di Lingkungan Karang Taruna, Kecamatan Driyorejo, Gresik. Jurnal Cakrawala Maritim, 7(1), 21-32.https://doi.org/10.35991/jcm.v7i1.13.
Angkasa, E. K., Oktavio, A., & Wijayadne, D. R. (2023). Pengaruh Internet of Things dan experience terhadap revisit intention tamu hotel Aston Inn Jemursari Surabaya. Jurnal Manajemen Perhotelan, 9(1), 9-16. https://doi.org/10.9744/jmp.9.1.9-16
Arsenal, I. K. P., Astuti, N. N. S., Aryana, I. N. R., & Anggraheni, R. R. R. (2022). Green practices to implement green hotel concept at Grand Hotel des Alpes, France. International Journal of Green Tourism Research and Applications, 4(2), 86–98.https://doi.org/10.31940/ijogtra.v4i2.86-98:contentReference[oaicite:1]{index=1}
Al-Khalif, H., & Al Mubarak, M. (2024). Technological advancements and marketing practices. In D. Crowther & S. Seifi (Eds.), CSR, governance and value (pp. 177–196). Springer Nature Singapore. https://doi.org/10.1007/978-981-97-2211-0_10
Bahtiar, D., Febrianto, W. J., Maulana, A., Saputra, S., Darmawan, W., Tafonao, R. P., Julianto, R., Zai, R., & Djutalov, R. (2021). Pengenalan Dasar Instalasi Jaringan Komputer Menggunakan Mikrotik. Jatimika, 2(3), 507-518.
Buhalis, D., & Sinarta, Y. (2019). Real-time co-creation and nowness service: Lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563–582.https://doi.org/10.1080/10548408.2019.1618781
Belias, D., Rossidis, I., Ntalakos, A., & Trihas, N. (2023). Digital marketing: The case of digital marketing strategies on luxurious hotels. Procedia Computer Science, 219, 688–696. https://doi.org/10.1016/j.procs.2023.01.340
Car, T., Stifanich, L. P., & Šimunić, M. (2019). Internet of things (IOT) in tourism and hospitality: Opportunities and challenges. Tourism in South East Europe, 5(3), 163-175.https://doi.org/10.20867/tosee.05.42.
Dasuki, M., & Abdurrahman, G. (2023). Pengenalan Internet of Things (IoT) di SMP IGS Melalui Pelatihan Penerapan Sistem Smart Home. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 4(3), 1799-1804.https://doi.org/10.31949/jb.v4i3.5193.
Ekanem, U. A., Akpan, B. B., Ekanem, G. U., & Edem, E. A. (2023). Green Operation Practice and Organizational Performance in Selected Manufacturing Firms in Akwa Ibom State, Nigeria. European Journal of Business and Innovation Research, 11(4), 59-73.
Erwin dkk. (2023). Pengantar & Penerapan Internet of Things (Konsep Dasar & Penerapan IoT di Berbagai Sektor). Jambi: PT. Sonpedia Publishing Indonesia.
Fajrianto, R., Hereyah, Y., & Irawan, E. P. (2024). Strategi desain pesan dalam integrated marketing communication bisnis hospitality untukpeningkatan loyalitas pengunjung (Studi kasus pada Hotel Aryaduta Lippo Village). Catha: Journal of Creative and Innovative Research, *1*(4), 11–20.https://doi.org/10.30605/jss.3.1.2023.333
Fischer, S., Neubauer, K., & Hackenberg, R. (2020). A Study about the Different Categories of IoT in Scientific Publications. CLOUD COMPUTING, The Eleventh International Conference on Cloud Computing, GRIDs, and Virtualization, 11, 24-30.
Fitriawan, H., Despa, D., & Kustiani, I. (2020). Potensi internet of things (IoT) dan ragam sensor untuk layanan kesehatan. Jurnal Profesi Insinyur Universitas Lampung, 1(1), 1-4.https://doi.org/10.23960/jpi.v1n1.10.
García-López, A. M., Galindo-Pérez-de-Azpillaga, L., & Foronda-Robles, C. (2025). The flow of digital transition: The challenges of technological solutions for hotels. Social Indicators Research, 178, 1323–1346. https://doi.org/10.1007/s11205-024-03487-5
Gajić, T., Petrović, M. D., Pešić, A. M., Conić, M., & Gligorijević, N. (2024). Innovative Approaches in Hotel Management: Integrating Artificial Intelligence (AI) and the Internet of Things (IoT) to Enhance Operational Efficiency and Sustainability. Sustainability, 16(17), 1-24.https://doi.org/10.3390/su16177279.
Gelora Perkasa. 2025. Apa Itu Ruijie Cloud? Manfaat dan Cara Menggunakannya. Diakses pada 11 April 2025, darihttps://geloraperkasa.com/infrastruktur-jaringan/apa-itu-ruijie-cloud/.
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2018). Smart tourism: Foundations and developments. Electronic Markets, 28(3), 179–188.https://doi.org/10.1007/s12525-018-0295-8
Ikorok, I. P., Okurebia, S., & Akpan, A. (2025). Green Operations and Organisational Sustainability in Selected Manufacturing Firms in Akwa Ibom State. International Journal of Economics And Business Management, 11(4), 125-141.
Irawan, J. D., Prasetya, R. P., & Limpraptono, Y. (2022). Pemanfaatan IoT untuk Mendeteksi Dini Kelembaban Kamar Hotel. Jurnal Teknologi dan Manajemen Informatika, 8(1), 56-63.https://doi.org/10.26905/jtmi.v8i1.6770.
Ivanov, S., & Webster, C. (2019). Conceptual framework of the use of robots, artificial intelligence, and service automation in travel, tourism, and hospitality. In S. Ivanov & C. Webster (Eds.), Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality(pp. 7–37). Emerald Publishing Limited.https://doi.org/10.1108/978-1-78756-687-320191002
Judijanto, L., Hiswara, A., Aini, M. A., & Nanjar, A. (2024). Pengaruh implementasi internet of things terhadap pengambilan keputusan bisnis pada perusahaan teknologi di jakarta. Jurnal Multidisiplin West Science, 3(3), 389-397.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Gilbert Aurelio Lundjo, Suwarno
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
