Factors Affecting East Java Students Investment Interest in the Capital Market
Kata Kunci:
Investment Interest, Investment Knowledge, Minimum Investment Capital, Risk Perception, Social Media InfluencerAbstrak
The increasing number of capital market investors in recent years, dominated by Generation Z and millennials, indicates the public's awareness of the importance of investing and the high interest of Indonesian society in investing in the Indonesian capital market. The study aimed to determine the effect of investment knowledge, minimum investment capital, risk perception, and social media influencers on the investment interest of students from East Java in the capital market. The research employed a quantitative research approach with primary data obtained through a questionnaire. The sample used in this study consisted of 400 students. The data analysis method used was Structural Equation Model-Partial Least Square (SEM-PLS) using SmartPLS software version 3. The research results indicated that investment knowledge, minimum investment capital, and social media influencers had a positive effect on the investment interest of students from East Java in the capital market. However, risk perception did not have a significant effect on the investment interest of students from East Java in the capital market.
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