Analysis of Factors Driving Responsible Consumer Behavior in the Digital Era: A Systematic Literature Review
Keywords:
Responsible Consumer Behavior, Sustainable Consumption, Digital Era, Driving Factors, Systematic Literature ReviewAbstract
Rapid digital transformation has reshaped consumer behavior, creating a dual impact where digital devices foster sustainability awareness while simultaneously triggering impulsive consumption. This study aims to systematically map, analyze, and integrate the internal and external drivers and barriers influencing responsible consumer behavior in the digital era. Employing a Systematic Literature Review (SLR) method guided by the PRISMA protocol, an initial search across major databases (Google Scholar, Scopus, Crossref, and PubMed) yielded 30 articles published between 2023 and 2026. Following a rigorous screening and quality evaluation process using the Critical Appraisal Checklist, 10 key empirical and conceptual studies were selected for synthesis. The findings indicate that digital marketing strategies, live streaming, and seamless platform design significantly boost engagement and purchase intentions, yet also risk accelerating irrational spending if not accompanied by ethical considerations. Conversely, environmental awareness, self-efficacy, transparent eco-labeling, brand trust, and data privacy security serve as fundamental drivers for sustainable consumption decisions. The study concludes that responsible consumer behavior hinges on a balanced synergy between platform stimuli and the consumer's internal ethical evaluation. In practical terms, business managers should prioritize product information transparency and security assurances rather than relying solely on visual triggers, while policymakers ought to refine data protection regulations and eco-labeling standards alongside strengthening digital literacy.
References
Alvita, M. (2025). Fear of Missing Out (FoMO) and Consumer Behavior in the Digital Era: A PRISMA Systematic Review. Dinasti International Journal of Digital Business Management, 6(6), 1565–1576. https://doi.org/10.38035/dijdbm.v6i6.5676
Belinazzo, C. (2026). Consumer Behavior Regarding Access to Environmental Information in the Era of Sustainable Consumption. Revista de Gestão Social e Ambiental, 20(1), e014203. https://doi.org/10.24857/rgsa.v20n1-024
Dutt, G. S., Patro, D. Y. S. S., & Peri, D. P. (2026). Consumer Behavior in the Era of Digital Marketing: The Mediating Role of Social Media Engagement, Consumer Trust and Purchase Intention. International Journal of Economic Practices and Theories, 10(1), 3638–3650. https://doi.org/10.52783/ijept.554
Ebbinghaus, L., Georgi, D., Zbinden, M., & Dahinden, L. (2025). Development and validation of the environmentally sustainable consumer behavior index (ESCBI): A composite tool to measure and advance private-sphere pro-environmental consumer behaviors. Cleaner and Responsible Consumption, 19(4), 1–12. https://doi.org/10.1016/j.clrc.2025.100365
EFENDIOĞLU, İ. H. (2024). Digital Consumer Behavior: A Systematic Literature Review. PRIZREN SOCIAL SCIENCE JOURNAL, 8(1), 67–80. https://doi.org/10.32936/pssj.v8i1.479
Fitriyani, F., & Afrizal, Y. H. (2025). The Cashless Payment Paradox in Sustainable Consumption Trends: Between Efficiency and Overconsumption. Dinasti International Journal of Economics, Finance & Accounting, 6(4), 3032–3039. https://doi.org/10.38035/dijefa.v6i4.5116
Gillani, S. A., Qazi, N., Ghoto, A., & Arain, M. (2026). Advertising and Sales Progress in the Digital Era: A Systematic Review of Consumer Behavior and Market Outcomes. The Critical Review of Social Sciences Studies, 4(1), 4626–4637. https://doi.org/10.59075/kne8ey91
Hammer, B., Virgili, E., & Bilotta, F. (2023). Evidence-based literature review: De-duplication a cornerstone for quality. World Journal of Methodology, 13(5), 390–398. https://doi.org/10.5662/wjm.v13.i5.390
Jadidah, I. T., Anisah, N., Zakiyah, A. N., Sari, E. K., Dewi, M., & Putri, S. P. (2023). Pengaruh Pola Konsumsi Masyarakat Urban Dan Dampaknya Terhadap Lingkungan. SIGNIFICANT : Journal Of Research And Multidisciplinary, 2(02), 242–251. https://doi.org/10.62668/significant.v2i02.876
Laya, S. M. F. F. (2024). Menyelami Etika Konsumsi: Berbelanja Kebutuhan Harian pada Individu yang Mengadopsi Gaya Hidup Berkelanjutan. Sasdaya: Gadjah Mada Journal of Humanities, 8(2), 190–207. https://doi.org/10.22146/sasdaya.13143
Lee, J. Y., Pusparani, Y., Hsieh, S., & Chao, W. (2025). A Systematic Review of Design Factors Affecting the Consumer Behavior. Glovento Journal of Integrated Studies, 1(1), 170–180. https://doi.org/10.63665/gjis.v1.33
Min, S. (2023). A Systematic Review and Analysis of Marketing Factors and Stimuli on Consumer Purchasing Behavior. Research Rchive of Rising Scholars, 2(1), 306–312. https://doi.org/10.58445/rars.131
Nguy, T., Bui, M., Nguyen, U., Pham, M., Do, N., & Mai, S. (2023). Factors Influencing Consumer Behavior to Purchase Vegan Cosmetics in Vietnam. Journal of Economics and Sustainable Development, 14(6), 26–33. https://doi.org/10.7176/JESD/14-6-03
Syahrillah, L. A. (2026). Analisis Perilaku dan Preferensi Konsumen Generasi Z pada Toko Online di Era Digital (Studi Kasus : Shopee). MAMEN: Jurnal Manajemen, 5(1), 80–88. https://doi.org/10.55123/mamen.v5i1.6807
Syamsuri, A. R., Arohman, R., Saputra, M. R., Halim, A., & Surbakti, A. (2026). The impact of online shopping features on consumer buying behavior: A systematic literature review. Social Sciences Insights Journal, 3(3), 163–173. https://doi.org/10.60036/x4zvq336
Yadav, S. (2024). A Systematic Literature Review and Bibliometric Analysis of Consumer Ethnocentrism. Sage Open, 14(3), 1–15. https://doi.org/10.1177/21582440241264387
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Angelina Cahya Dwi Apsari, Mukhamad Bakhrul ulum, Riyadh Mahrus, Misbachul Munir
This work is licensed under a Creative Commons Attribution 4.0 International License.
