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Vol. 3 No. 1 (2025): 3rd Immersive 2025
					View Vol. 3 No. 1 (2025): 3rd Immersive 2025

IMMERSIVE 3: The International Management Conference and Progressive Papers is an international academic forum organized by the Undergraduate Management Study Program, Faculty of Economics and Business, Universitas Negeri Surabaya. This conference serves as a platform for academics, researchers, practitioners, and students to exchange knowledge, present research findings, and discuss contemporary issues in management and business.

As a continuation of the previous IMMERSIVE conference, IMMERSIVE 3 aims to strengthen academic collaboration and encourage the development of innovative ideas in management studies. The conference highlights various areas of management, including marketing, human resource management, finance, accounting, entrepreneurship, digital business, sustainability, and strategic management. Through this event, participants are expected to gain broader perspectives on current trends, research development, and practical challenges in the global business environment.

The proceedings of IMMERSIVE 3 contain selected papers that reflect diverse perspectives and research contributions in the field of management. These articles are expected to provide valuable insights for the advancement of management science, support evidence-based decision-making, and contribute to the development of sustainable and innovative business practices.

IMMERSIVE 3 also provides opportunities for networking and collaboration among scholars, professionals, and institutions at the national and international levels. By bringing together various academic and professional backgrounds, this conference is expected to become a meaningful space for knowledge dissemination, intellectual exchange, and future research collaboration.

Hopefully, IMMERSIVE 3 can contribute to the advancement of management science and become part of the academic community’s efforts to support innovation, sustainability, and global competitiveness. The proceedings are expected to provide benefits for researchers, practitioners, students, and all parties interested in the development of management and business studies.

Published: 2025-12-29

Articles

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IMMERSIVE: The International Management Conference and Progressive Papers is an international seminar organized by the Undergraduate Management Study Program, Surabaya State University. This event is an important forum for academics, researchers, practitioners, and students in the field of management to share knowledge, the latest research results, and in-depth discussions on current issues in management. The proceedings of this event contain a variety of articles related to various aspects of the management discipline, focusing on four main topics: marketing, human resources, finance, and accounting.

The articles published in these proceedings cover the latest developments in various areas of management, allowing readers to broaden their horizons on current trends and findings. As such, IMMERSIVE is not only a platform for disseminating knowledge, but also a place for networking and collaboration among professionals and researchers in the global management community. Through articles, the proceedings provide deep insights and a rich understanding of various important aspects of business management.