Effect of product price, product quality, and service quality on customer satisfaction e-Commerce Bliblie.Com

Abstract

The world of internet information and technology is experiencing very rapid
growth. The internet is so popular including the speed and flexibility of useful
information invarious areas of life, one of which is E-commerce. The emergence of
Ecommerce in Indonesia today, which is the beginning, including tokopedia,
shopee, bukalapak and one of them is blibli.com. The method in this research is
quantitative by using a sample of 100 respondents and the sampling technique is
purposive sampling with the criteria of having made a purchase at e-commerce
blibli and domiciled in the city of Lamongan. The results of this study, the results
of the t test show that product price and service quality partially have a significant
effect on customer satisfaction, but product quality does not have a significant effect
on customer satisfaction e-commerce blibli. And from the results of the F test that
the product price, product quality and service quality variables have a significant
effect simultaneously on customer satisfaction on blibli e- commerce. And the
results of multiple linear regression test that the most dominant variable influencing
customer satisfaction on e-commerce blibli in this study is service quality.