The influence of store atmosphere, visual merchandising and service quality on consumer satisfaction (study at cafe aola Paciran)
Keywords:
Store Atmosphere, Visual Merchandising, Service Quality Consumer SatisfactionAbstract
The purpose of the study is to determine the influence of variables from store atmosphere, visual merchandising, service quality on consumer satisfaction. Study at Cafe Aola Paciran. Using quantitative methods. 69,315. The sample size was 100 respondents. The analysis method is Multiple Linear regression. Hypothesis Testing through Statistical Tests Namely t Test and F Test. Based on the research it can be concluded that the variables Store Atmosphere, Visual Merchandising and Quality of Service against Quality of Service at Cafe Aola Paciran
Downloads
Published
2023-11-15
How to Cite
Faiz, E., Inggrit, L., Ayu Novitasari, D., Nur Azizah, L., & Anggraini Widyastutik, Y. (2023). The influence of store atmosphere, visual merchandising and service quality on consumer satisfaction (study at cafe aola Paciran). International Management Conference and Progressive Papers, 1, 475–486. Retrieved from https://proceeding.unesa.ac.id/index.php/immersive/article/view/998
Issue
Section
Articles
