The influence of store atmosphere, visual merchandising and service quality on consumer satisfaction (study at cafe aola Paciran)

Authors

  • Eka Faiz Universitas Islam Lamongan
  • Levia Inggrit Universitas Islam Lamongan
  • Diah Ayu Novitasari
  • Luluk Nur Azizah Universitas Islam Lamongan
  • Yunita Anggraini Widyastutik Universitas Islam Lamongan

Keywords:

Store Atmosphere, Visual Merchandising, Service Quality Consumer Satisfaction

Abstract

The purpose of the study is to determine the influence of variables from store atmosphere, visual merchandising, service quality on consumer satisfaction. Study at Cafe Aola Paciran. Using quantitative methods. 69,315. The sample size was 100 respondents. The analysis method is Multiple Linear regression. Hypothesis Testing through Statistical Tests Namely t Test and F Test. Based on the research it can be concluded that the variables Store Atmosphere, Visual Merchandising and Quality of Service against Quality of Service at Cafe Aola Paciran

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Published

2023-11-15

How to Cite

Faiz, E., Inggrit, L., Ayu Novitasari, D., Nur Azizah, L., & Anggraini Widyastutik, Y. (2023). The influence of store atmosphere, visual merchandising and service quality on consumer satisfaction (study at cafe aola Paciran). International Management Conference and Progressive Papers, 1, 475–486. Retrieved from https://proceeding.unesa.ac.id/index.php/immersive/article/view/998

Issue

Vol. 1 (2023)

Section

Articles