Academic culture and institutional image towards student loyalty with the quality of batuta university academic services

Abstract

Loyalty consumer is faithfulness presented consumers in consistent purchases to product or service throughout time and there is good attitude For recommend others to buy product / service . Based on the background that has been stated above , then hypothesis temporary in study This is as following : H 1: Academic culture matters positive and significant to Loyalty Batuta University student . H 2 : The image of the institution is influential positive and significant to Loyalty Batuta University student . H 3 : Quality Service as moderating variables are capable strengthen influence Academic Culture towards Loyalty Batuta University student . H 3 : Quality Service as moderating variables are capable strengthen the influence of the Institution's Image on Loyalty Batuta University student . Population study covers all student at Batuta University as many as 3575 people were recorded as student active . Retrieval technique samples used in research _ This is proportional stratified random sampling , namely taking The sample used is for students at each level studies can represented in a way proportional, amount resulting sample _ amounting to 150 students . The data collection method uses questionnaire containing _ question structured and questions open , and method data analysis using OLS model regression with SPSS software assistance . Culture academic influential significant to loyalty student : Research results show that culture academic (X 1 ) implemented by the institution education tall own strong influence _ to level loyalty student . The image of the institution (X 2 ) is influential significant to loyalty student : Research find that perception student to image institution in a way significant influence level loyalty them . Quality academic (Z) services moderate connection between culture academics and loyalty student : Analysis results show that quality service academic moderate connection between culture academics and loyalty student.