Sentiment analysis on Indomie vs Gaga polemic using tiktok data

Abstract

This article reports on the results of research work of comment data on TikTok taken from the Indomie and Gaga accounts to determine netizen sentiment regarding the Indomie vs Gaga polemic. A total of 2861 data were collected from the comment column on TikTok using the crowling process. Sentiment analysis in this research uses the Lexicon approach. The research results indicated that Gaga received more positive sentiments (50.6%) than negative sentiments (14.1%). On the other hand, Indomie received more negative sentiment (52.2%) compared to positive sentiment (32%). The impact of netizens' positive sentiment towards Gaga was the emergence of panic buying of Gaga and the shares of PT Wicaksana Overseas International Tbk (WICO) rose quite significantly. Meanwhile, negative sentiment towards Indomie affected investors in the stock market which resulted in the shares of PT Indofood CBP Sukses Makmur Tbk (ICBP) falling.