Optimizing the Visual Identity of MSMEs through Artificial Intelligence at UPT Pengembangan Mutu Produk Industri dan Teknologi Kreatif Surabaya
Keywords:
Artificial Intelligence, Visual identity, MSMEs, Branding, Digital EmpowermentAbstract
This community engagement program aims to strengthen the visual identity of Micro, Small, and Medium Enterprises (MSMEs) through the application of Artificial Intelligence (AI)-based design tools. Conducted in collaboration with UPT Pengembangan Mutu Produk Industri dan Teknologi Kreatif (PMPI-TK) Surabaya, the project responds to common challenges faced by MSMEs, including lack of branding knowledge, inconsistent visual design, and limited access to creative technology. The program was carried out in three phases: qualitative analysis through interviews and focus group discussions to identify specific branding obstacles; workshop-based training introducing AI tools such as Canva AI, Looka, and Adobe Firefly; and pilot implementation in which participants developed brand identity assets tailored to their products. Results indicate that 87% of the 15 participants demonstrated an improved ability to conceptualize and produce consistent brand assets after the workshops. The project also introduced basic legal literacy regarding intellectual property protection. By integrating AI and participatory training, the initiative offers a sustainable model for MSME empowerment in the digital economy.
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