Development Of Batitune: A Customer Relationship Management (CRM) Based Sales Information System For Batik Tulis Negeri

Abstract

The Micro, Small, and Medium Enterprise (MSME) Batik Tulis Negeri faces significant operational challenges due to manual sales processes, non-integrated promotions, and inefficient data recording, which hinder its growth and customer service quality. This research aims to develop BATITUNE, a web-based sales information system with the implementation of a Customer Relationship Management (CRM) strategy, to enhance operational efficiency and customer satisfaction. The development methodology used is Rapid Application Development (RAD), which allows for an iterative and flexible development process. The system is built using the PHP programming language with the Laravel and Filament framework, a MySQL database, and integrates the Midtrans payment gateway to ensure secure and varied transactions. The system's functionality was thoroughly tested using the Black Box Testing method to verify each workflow. The result of this research is a functional and centralized information system that successfully transforms manual business processes into an automated digital workflow. Key features include product and order management for the admin, as well as ease of transaction and access to order history for customers. Black box testing results show that all functionalities, from both the customer and admin perspectives, operate validly and in accordance with expected specifications. In conclusion, the implementation of the BATITUNE system with its CRM approach effectively addresses the operational problems at Batik Tulis Negeri, improves service quality, and builds a foundation for stronger customer relationships. The RAD methodology proved suitable for the dynamic and fast-paced development needs of an MSME-scale project.