Commodification of Ulos Silahisabungan in Cultural Dynamics
Keywords:
Ulos Silahisabungan, Batak, Commodification, Cultural Heritage, Creative EconomyAbstract
Ulos Silahisabungan is a form of intangible cultural heritage imbued with philosophical, symbolic, and spiritual values within the Batak community. As a medium of social communication and a marker of genealogical status, this traditional textile plays a vital role in various ritual ceremonies. However, with the development of the creative economy and tourism in the Lake Toba region, Ulos Silahisabungan has undergone a process of commodification—the transformation from a sacred cultural artifact into an economic commodity. This study aims to examine the forms, functions, and meanings of Ulos Silahisabungan, as well as the cultural impacts of its commodification. Employing a phenomenological approach, data were collected through observation, in-depth interviews, and focus group discussions. The findings reveal that while commodification opens economic opportunities for the local community, it also risks diminishing the sacred meanings embedded in the textile. Therefore, community-based preservation strategies are essential, including cultural documentation, multicultural education, and legal protection of traditional intellectual property. This study underscores the importance of balancing economic needs with the sustainability of cultural values in indigenous communities amidst globalization.
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