From Sheet to Screen: The Transformation of Javanese Literature and the Reception Pattern of Generation Z

Abstract

This article discusses the reception of modern Javanese literature among Generation Z, focusing on changes in current readers' interests and preferences. This research starts from the phenomenon of declining interest among the youth in reading Javanese language texts, especially modern literary works. Through a qualitative approach using literature study and interviews, this study finds that the shift in preferences is caused by factors such as digitalization, the dominance of global popular culture, and the transformation of values in Javanese society. The study results show that Generation Z has a complex relationship with modern Javanese literature. On one hand, they demonstrate an interest in local cultural expressions that are packaged creatively and digitally, such as geguritan in the form of dangdut koplo song lyrics, short video parodies, Javanese language memes, or poetry content on YouTube, TikTok, and Instagram. On the other hand, their depth of understanding regarding the content, values, and aesthetics of Javanese literature is still limited. This is influenced by their fast-paced, visual, and instant information consumption patterns, as well as the lack of integration of Javanese literature in digital spaces that are relevant to them. As a result, there is a shift in preferences and forms of reception compared to previous generations. This calls for a new approach in the preservation and transmission of Javanese literary values. This article offers a critical reflection on how modern Javanese literature can be revitalized through technology- and education-based adaptive strategies.