Branding of Gayungan Sub-district through Integrated Website Management Development
Keywords:
Mentoring, Website, Design, Branding, Gayungan sub-districtAbstract
Gayungan sub-district, Surabaya City, has achieved prestigious and proud achievements, including being named Best Village Category I at the Peak Commemoration of the 20th Community Mutual Cooperation Month (Bulan Bakti Gotong Royong Masyarakat-BBGRM) and the 51st PKK Movement Unity Day (Hari Kesatuan Gerak-HKG) held in July 2022 in Madiun. Head of Gayungan sub-district Pramudita Yustiani, stated that four aspects of potential were assessed: community, economic, socio-cultural, and environmental elements. The potential in Gayungan sub-district is not yet supported by a comprehensive system for publishing and disseminating information on flagship programs. Recognizing the importance of digital information development, a collective and sustainable system can be realized, one of which is through the development and management of an integrated website. This is the basis for providing assistance to Gayungan sub-district officials. The assistance provided is integrated website management training. The implementation method is mentoring in the form of village website management training by implementing integrated aspects through visual elements, communication, and behavioral patterns. The output of this Community Service Program is a tutorial on website management and online news media. This mentoring provides opportunities for Gayungan sub-district officials to become independent in managing assets and excellence through website management, and serves as a valuable branding activity.
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