Exploration of Batik Motif Designs in the City of Surabaya on Men's Shirts Inspired by the Folk Tale of Sura and Baya

Abstract

This research aims to develop contemporary batik motifs by raising the folklore of Sura and Baya as the main visual elements in men's shirt designs. The design process uses the Double Diamond Model approach, which includes the stages of exploration, synthesis, development, and design validation. Data were obtained through literature studies, observation of men's batik design trends, and analysis of Sura and Baya's visual motifs. Four motif designs were developed and evaluated based on three aspects: the suitability of the motif with the theme, color combinations, and batik patterns. The results of the evaluation showed that Design 4 had the highest score with an average score of 4.23, especially prominent in the aspect of color combination (4.48) and batik patterns (4.28). Meanwhile, Design 1 and 2 have an advantage on the narrative side, despite their lower aesthetic scores. These findings show that a combination of local narratives and modern visual design approaches can produce batik works that are aesthetically and meaningfully accepted by target consumers. The novelty of the research lies in the integrative approach between local culture and men's fashion product design, as well as the application of batik as a contextual visual communication medium. This research contributes to the development of narrative batik that is relevant to regional identity and contemporary fashion trends.