Storing, Circulating, and Cueing Memory through “Beautiful Man” Slogans

Abstract

This study analyzes how slogans with the theme of beautiful man function as a medium of memory through three main mechanisms: storage, circulation, and cue within Astrid Erll's theoretical framework. The research objects are 66 slogans initially written in guided infographics by first-semester students, then extracted into text format and loaded as a corpus in Voyant Tools. The method used combines qualitative-interpretive analysis with Voyant output to map three dimensions of Erll's cultural memory—material (lexical/rhetorical forms), social (practices, actors, task contexts), and mental (value/identity schemas). The results show: (1) storage—persistent and canonical word/phrase patterns (seen in Cirrus, Corpus Terms, Phrases), cementing the horizon of meaning of “beautiful man”; (2) circulation—dispersion and variation of terms across documents (seen in Trends and the Documents panel), suggesting the path of discourse circulation in the campus ecology; (3) cue—a trigger word/icon that immediately activates associations of values ​​and identity (read in Contexts/KWIC and Collocates). The discussion links the findings to the interaction of communicative and cultural memory, showing how symbolic production fixed by the medium meets the actualization of individual memories in classroom practices.