Cultural Hybridization as Lifestyle Fashion: Integration of Geringsing and Sipjangsaeng into Modern Hanbok

Abstract

This study explores the integration of Geringsing and Sipjangsaeng motifs into modern Hanbok as a form of cultural hybridization in lifestyle fashion. The objective is to examine how cultural elements from Indonesia and Korea can be preserved and revitalized within contemporary fashion while aligning with the lifestyle preferences of young consumers. A quantitative-descriptive method was employed, utilizing surveys with respondents and expert validation from five evaluators to assess design aspects, including motif placement, color harmony, and overall design integration. The design process followed the Double Diamond Design framework, comprises four stages: Discover, Define, Develop, and Deliver. Results revealed a high overall mean score of 4.12, indicating strong approval regarding unity, balance, and harmony within the hybrid design. The study’s novelty lies in presenting cultural hybridization as a strategy for sustainable fashion, emphasizing design-led cultural preservation and responsible consumption. By embedding Geringsing and Sipjangsaeng into wearable modern Hanbok, this research demonstrates how cross-cultural fashion can extend the lifecycle of traditional motifs, fostering a deeper cultural connection while meeting contemporary aesthetic demands.