Social Media Management of the “Klinik Investasi” Program in Surabaya within the Perspective of the Sustainable Development Goals
Keywords:
Social Media Management, Klinik Investasi, Sustainable Development Goals, Technological Determinism, Diffusion of InnovationAbstract
The rapid advancement of digital technology has reshaped public service delivery, particularly in licensing and investment sectors. In Surabaya, the local government launched the “Klinik Investasi or KI program in 2020 as a digital-based public innovation that integrates multiple platforms such as Instagram, WhatsApp, official websites, and chatbot services. This research analyzes the social media management of the program within the framework of Technological Determinism and Diffusion of Innovation theory, employing content analysis of its digital channels. The findings reveal that the program effectively aligns with several Sustainable Development Goals (SDGs), including SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 10 (Reduced Inequalities), and SDG 16 (Peace, Justice, and Strong Institutions). Through transparent communication, inclusive access, and adaptive digital strategies, the “KI” has improved efficiency, accessibility, and user engagement. Moreover, the integration of social media and digital tools enhances community resilience by bridging regulatory changes with citizens’ needs, thereby reducing gaps between policy implementation and business actors’ adaptation. Overall, this study demonstrates how digital public service innovation contributes not only to governance modernization but also to inclusive and sustainable development in line with the SDGs agenda.
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