Analisis SWOT Untuk Menentukan Strategi Kompetitif Pada Perusahaan Listrik

Abstract

PT PLN (Persero) plays a crucial role in the provision of national electricity. The growing demand driven by economic development and population growth presents significant challenge of ensuring a reliable and high-quality power supply. To address these challenges, appropiate strategies are formulated based on internal environment and external environment PT PLN (Persero) through SWOT analysis. The method used in this research is descriptive. The data in this research were obtained from primary data using through data collection technique through interviews, literature review, and observations.The results of the study, based on SWOT analysis, PT PLN (Persero) demonstrate an aggressive strategy waypoint. Where PT PLN (Persero) can maximize strategies such as market penetration, product development, horizontal integration,backward integration, and forward integration.