Pengaruh Profitabilitas dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Inovasi Teknologi Sebagai Variable Moderasi Pada Kelompok Bank Modal Inti (KBMI) 2 dan 3 Periode 2019-2024

Abstract

This study aims to analyze the influence of profitability and firm size on firm value with technological innovation as a moderating variable in the Core Capital-Based Bank Group (KBMI) 2 and 3 for the 2019-2024 period. Using a quantitative approach, this study utilized secondary data from financial reports and annual reports of companies. The sampling technique used was purposive sampling, and the data were analyzed using panel data regression and Moderated Regression Analysis (MRA) in STATA 17. The results show that profitability has no significant effect on firm value. Meanwhile, firm size has a significant negative effect on firm value. Technological innovation is unable to moderate the effect of profitability on firm value, but technological innovation was found to successfully moderate the influence of firm size on firm value. Based on these results, company management needs to continuously strengthen digital infrastructure to support operational efficiency along with assets growth in order to enhance firm value.