PENGARUH SOCIAL NETWORK SUPPORT DAN GREEN ENTREPRENEURIAL MOTIVATION TERHADAP GREEN ENTREPRENEURIAL INTENTION MELALUI GREEN ENTREPRENEURIAL SELF-EFFICACY

Abstract

The Influence of Social Network Support and Green Entrepreneurial Motivation on Green Entrepreneurial Intention through Green Entrepreneurial Self-Efficacy among Students of the Faculty of Economics and Business, Universitas Negeri Surabaya. Growing concerns about environmental sustainability have increased attention to green entrepreneurship as a potential solution to environmental challenges. This study aims to examine the influence of Social Network Support and Green Entrepreneurial Motivation on Green Entrepreneurial Intention through Green Entrepreneurial Self-Efficacy among students of the Faculty of Economics and Business, Universitas Negeri Surabaya. This study employed a quantitative research approach using a survey method. The population consisted of active students of the Faculty of Economics and Business, Universitas Negeri Surabaya. The sample was selected using purposive sampling, involving 99 respondents. Data were collected through a five-point Likert scale questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The findings indicate that Social Network Support has a positive and significant effect on Green Entrepreneurial Self-Efficacy. Green Entrepreneurial Motivation also has a positive and significant effect on both Green Entrepreneurial Self-Efficacy and Green Entrepreneurial Intention. Furthermore, Green Entrepreneurial Self-Efficacy positively and significantly influences Green Entrepreneurial Intention. However, Social Network Support does not have a significant direct effect on Green Entrepreneurial Intention. The mediation analysis reveals that Green Entrepreneurial Self-Efficacy does not mediate the relationship between Social Network Support and Green Entrepreneurial Intention, but it successfully mediates the relationship between Green Entrepreneurial Motivation and Green Entrepreneurial Intention. These findings suggest that strengthening green entrepreneurial motivation plays a crucial role in enhancing students' confidence to engage in environmentally sustainable entrepreneurship, thereby increasing their intention to become green entrepreneurs.