The influence of social media use on students’ knowledge of green management and pro-environmental attitudes

Abstract

This study explores the influence of social media use on enhancing students’ knowledge of green management and strengthening pro-environmental attitudes. The methodology employed a quantitative survey design involving 100 student respondents selected through accidental sampling. Data were collected using structured questionnaires and analyzed with inferential statistics to examine the strength and direction of the relationship. The findings indicate that social media has a positive, significant, consistent, and meaningful impact on improving green management knowledge and reinforcing pro-environmental attitudes. Practical implications highlight the integration of digital communication strategies with formal learning and on-campus experiential activities, supported by curated credible source and media literacy to minimize misinformation. While the elements of social media use, such as platform type, content format, source quality, and interactivity, can optimize educational impact and attitudes.