The Role Of Workplace Inclusivity, Digital Literacy, Flexi-Time Preferences, And Peer-To-Peer Relationships In Shaping Employee Loyalty Through Employee Advocacy
Keywords:
Workplace Inclusivity, Digital Literacy, Flexi-Time Preferences, Peer-to-Peer Relationship, Employee Advocacy, Employee LoyaltyAbstract
This study aims to analyze the influence of workplace inclusivity, digital literacy, flexi-time preferences, and peer-to-peer relationships on employee loyalty with employee advocacy as a mediating variable among coffee shop baristas in Lamongan. This study uses a quantitative approach with a survey method, where data is obtained through questionnaires distributed to 188 baristas. The analysis technique used is Partial Least Squares – Structural Equation Modeling (PLS-SEM). The results show that workplace inclusivity, digital literacy, flexi-time preferences, and peer-to-peer relationships have a positive and significant effect on employee loyalty. In addition, employee advocacy is proven to partially mediate the relationship between the independent variables and employee loyalty. This finding confirms that employee loyalty is not only influenced by internal organizational factors but is also strengthened through employee advocacy. The implications of this study provide input for coffee shop managers to pay attention to aspects of inclusivity, increasing digital literacy, flexible working hours, and strengthening relationships between baristas to increase employee loyalty and advocacy.
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Copyright (c) 2025 Yunni Rusmawati DJ, Fitri Nurjanah , Luluk Nur Azizah, Pramesti Hayu Ramadhani, Moch Farid Hendra Ardiansyah
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