The Influence of Destination Image and Tourist Experience on Revisit Intention (Study at Ketapanrame Tourism Village, Trawas)
Keywords:
destination image, tourist experience, revisit intention, tourism villageAbstract
Intensifying competition among tourism villages requires each destination to retain visitors by strengthening their revisit intention. This study examines the influence of destination image and tourist experience on tourists' revisit intention at Ketapanrame Tourism Village, Trawas, Mojokerto. A quantitative causal design was employed, with primary data collected through a Likert-scale questionnaire distributed to repeat visitors selected through purposive sampling. The research instrument was tested for validity and reliability, and the regression model was examined against the classical assumption tests prior to hypothesis testing. Data were analyzed using multiple linear regression with the aid of SPSS statistical software. The results show that both destination image and tourist experience have a positive and significant effect on revisit intention, with destination image found to be the more dominant predictor of the two. These findings confirm that a strong destination image and tourist experience synergistically encourage tourists to revisit, offering theoretical contributions to tourism marketing literature and practical implications for the management of Ketapanrame Tourism Village.
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