UNISKA Digital Promotion Content Improvement Strategy: An Analysis, Training, and Sustainable Mentoring Approach
Keywords:
Digital Promotion, Content, Media Analysis, Training, UNISKAAbstract
This program outlines an initiative focused on analysis, training, and mentoring for the development of digital promotion content at Universitas Islam Kadiri (UNISKA). The aim is to enhance UNISKA's promotional effectiveness in the digital era, reaching prospective students and the wider community. This Community Service Program (PkM), a collaboration between LPPM UNESA and UNISKA, explicitly targets knowledge and skill transfer, empowering UNISKA to independently and sustainably manage its digital promotion strategies. The program's core involves in-depth needs analysis, comprehensive media content analysis, market research, and the creation of effective content (text, images, videos, infographics). Crucially, the program emphasizes continuous training and mentoring for the UNISKA team. This holistic approach is expected to significantly contribute to increasing student enrollment and quality. The expected outcomes include improved digital promotion strategies for UNISKA, a wider audience reach, enhanced brand image, and greater student interest. Furthermore, this research aims to contribute to the field of digital promotion in higher education and, critically, build UNISKA's internal capacity through practical analysis, training, and mentoring, ensuring sustainable educational advancement.
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