Organizational Culture Transformation: The Role of HRM in Bridging Generations and Improving Organizational Team Performance
Keywords:
Organizational culture transformation; HRM; multigenerational; team performanceAbstract
This study aims to examine the strategic role of human resource management
(HRM) in bridging generational differences and fostering organizational culture
transformation to improve team performance in cooperatives. Using an exploratory
qualitative approach, data were collected through in-depth interviews, participant
observation, and documentation studies in cooperatives with multigenerational
work teams. The results show that differences in values, communication styles, and
work preferences between generations significantly influence work dynamics. Key
challenges faced by HRM include value conflicts, the digital divide, and resistance
to cultural change. Through adaptive HRM strategies—such as cross-generational
training, two-way mentoring, and open dialogue forums—cooperatives are able to
establish an inclusive and collaborative work culture. Responsive organizational
culture transformation to generational diversity has been shown to increase team
synergy, productivity, and work satisfaction. This study contributes to the
development of an HRM model based on inclusion and cross-generational learning
in the context of cooperative institutions.
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Copyright (c) 2025 Titin Titin, Amelia Fatimatus Zahra , Nur Indah Puspita Sari
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