Consumer Satisfaction with the Digital Features Available in the Sports Hall Booking Application
Keywords:
Consumer Satisfaction, Professional Management, Sports Hall UNESA online booking applicationAbstract
UNESA's sports facilities are managed through units such as the Sports Hall and Sports Center, with a structured field reservation system managed through an online booking application. Professional management clearly requires further research to determine the level of consumer satisfaction at UNESA's Sports Center.
This study uses a qualitative descriptive approach. The study population was all UNESA Sports Hall customers who use the facilities, both regular and non-regular users. To obtain a representative picture of satisfaction with the online booking application, this study sampled 300 consumers. Data collected through the questionnaire were analyzed using SPSS (Statistical Package for the Social Sciences).
The findings of this study demonstrate that consumer satisfaction with the Sports Hall UNESA online booking application lies within the “Good to Very Good” category. Most users appreciate the convenience and efficiency provided by the system, particularly in terms of ease of use, which emerged as the strongest performance indicator. The application has successfully simplified the booking process and reduced the need for manual queueing, ultimately creating a more streamlined experience for consumers who rely on Sports Hall UNESA.
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Copyright (c) 2025 Mahendra Wardhana, Hijrin Fithroni, Achmad Kautsar, Loggar Bhilawa, Corry Liana, Kaish Isaac Philip
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